Analysis of the influence of perceived value on browsing behavior in C2C E-Commerce with depth of review as antecedent

Online shopping has developed rapidly in Indonesia since the Covid-19 outbreak, making potential customers frequently browse e-commerce. In e-commerce there is a social commerce construct which is a construction originating from social commerce such as online reviews. Depth from online revi...

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Bibliographic Details
Main Authors: Febri Suryaning Putri, Rizal Purwosaputro, Septiayu Kusuma Murdiono Putri, Artha Sejati Ananda
Format: Article
Language:English
Published: Growing Science 2023-01-01
Series:International Journal of Data and Network Science
Online Access:http://www.growingscience.com/ijds/Vol7/ijdns_2023_123.pdf