Brand loyalty and fashion marketing: a case study of Romanian youth
The aim of the article. Our paper tackles a novel issue of brand loyalty within the realm of fashion marketing. Fashion marketing represent a very creative, innovative and rapidly growing field with the earnings randing in billions of dollars each year. We analyse the patterns and the choice of bran...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Sumy State University
2017-03-01
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| Series: | Marketing i Menedžment Innovacij |
| Subjects: | |
| Online Access: | http://mmi.fem.sumdu.edu.ua/en/journals/2017/1/25-31 |