Consumer-driven profit maximization in broiler production and processing

Increased emphasis on consumer markets in broiler profit-maximizing modeling generates results that differ from those by traditional profit-maximization models. This approach reveals that the adoption of step pricing and consideration of marketing options (examples of responsiveness to consumers) af...

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Bibliographic Details
Main Authors: Ecio de Farias Costa, Jack E. Houston
Format: Article
Language:English
Published: Sociedade Brasileira de Economia e Sociologia Rural 2004-01-01
Series:Revista de Economia e Sociologia Rural
Subjects:
Online Access:http://www.scielo.br/scielo.php?script=sci_arttext&pid=S0103-20032004000100003