Exploring UTAUT Model in Mobile 4.5G Service: Moderating Social–Economic Effects of Gender and Awareness

Exploring UTAUT Model in Mobile 4.5G Service: Moderating Social–Economic Effects of Gender and Awareness

The current study aims to examine how students’ intentions to use 4.5G mobile phones are affected by the social-economic factors of performance expectancy, cost, effort expectancy, and social influence. This study is based on the perspectives of the unified theory of acceptance and use of technology...

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Bibliographic Details
Main Authors: Sara Mehrab Daniali, Sergey Evgenievich Barykin, Marzieh Zendehdel, Olga Vladimirovna Kalinina, Valeriia Vadimovna Kulibanova, Tatiana Robertovna Teor, Irina Anatolyevna Ilyina, Natalia Sergeevna Alekseeva, Anton Lisin, Nikita Moiseev, Tomonobu Senjyu
Format: Article
Language:English
Published: MDPI AG 2022-04-01
Series:Social Sciences
Subjects:
UTAUT theory
4.5G mobile service
gender
awareness
Online Access:https://www.mdpi.com/2076-0760/11/5/187

Internet

https://www.mdpi.com/2076-0760/11/5/187

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