New forms of marketing in the digital communication era
Marketing methods traditionally include psychological knowledge. In the Era of digital communication, marketing gained a neuro character, mostly thanks to EEG, fMRI, PET, eye tracking, facial coding, GSR, BVP, fNIRS, polygraph, TMS, indoor GPS etc. Marketing is still an assessment and decision predi...
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| Format: | Article |
| Language: | English |
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University Dzon Nezbit
2022-01-01
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| Series: | Megatrend Revija |
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| Online Access: | https://scindeks-clanci.ceon.rs/data/pdf/1820-3159/2022/1820-31592201189L.pdf |