A structural model of the role of brand love in the impact of marketing stimuli on customer satisfaction
Extended AbstractAbstract The purpose of this study is to provide a structural model of the role of brand love in the impact of marketing stimuli on customer satisfaction. This research is applicable in terms of purpose, and survey in terms of collection method. The statistical population of the stu...
| Main Author: | |
|---|---|
| Format: | Article |
| Language: | fas |
| Published: |
Iranian Business Management Association
2021-11-01
|
| Series: | ارزش آفرینی در مدیریت کسب و کار |
| Subjects: | |
| Online Access: | https://www.jvcbm.ir/article_142965_4b1812969dc231c9ed4ac5af9942dc0d.pdf |