Large-Scale Analysis of User Exposure to Online Advertising on Facebook

Online advertising is the major source of income for a large portion of the Internet Services. There exists a body of literature aiming at optimizing ads engagement, understanding the privacy and ethical implications of online advertising, and so on. However, to the best of our knowledge, no previou...

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Bibliographic Details
Main Authors: Aritz Arrate Galan, Jose Gonzalez Cabanas, Angel Cuevas, Maria Calderon, Ruben Cuevas Rumin
Format: Article
Language:English
Published: IEEE 2019-01-01
Series:IEEE Access
Subjects:
Online Access:https://ieeexplore.ieee.org/document/8611067/