Large-Scale Analysis of User Exposure to Online Advertising on Facebook
Online advertising is the major source of income for a large portion of the Internet Services. There exists a body of literature aiming at optimizing ads engagement, understanding the privacy and ethical implications of online advertising, and so on. However, to the best of our knowledge, no previou...
Main Authors: | Aritz Arrate Galan, Jose Gonzalez Cabanas, Angel Cuevas, Maria Calderon, Ruben Cuevas Rumin |
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Format: | Article |
Language: | English |
Published: |
IEEE
2019-01-01
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Series: | IEEE Access |
Subjects: | |
Online Access: | https://ieeexplore.ieee.org/document/8611067/ |
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