Value proposition: application of value creation activities model in the supermarket (VCAM-S) / Proposição de valor: aplicação do value creation activities model no varejo supermercadista (VCAM-S)
Purpose: The purpose of this writing is to analyze the activities of the retail supermarket in order to propose value to its clients, describing and associating them in their respective sources of value identified by a Value Creation Activities Model-Supermarket (VCAM-S). Additionally, we seek to id...
| Autores principales: | , , , |
|---|---|
| Formato: | Artículo |
| Lenguaje: | Spanish |
| Publicado: |
Universidade Presbiteriana Mackenzie
2018-08-01
|
| Colección: | RAM. Revista de Administração Mackenzie |
| Materias: | |
| Acceso en línea: | http://ref.scielo.org/hdnnrb |