ANALISIS PERILAKU PEMBELIAN OBAT-OBATAN HALAL DI PROVINSI JAWA TENGAH
This study aims to analyze purchasing behavior and to determine the most dominant factor influencing purchase intention of halal labeled medicines of Muslim consumers in Central Java. Sample of 244 respondents are used in this study. Data is collected using questionnaire with judgment sampling techn...
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| Format: | Article |
| Language: | English |
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Research Center and Case Clearing House, Sekolah Tinggi Manajemen PPM
2020-07-01
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| Series: | Journal of Management and Business Review |
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| Online Access: | https://jmbr.ppm-school.ac.id/index.php/jmbr/article/view/181 |