ANALISIS PERILAKU PEMBELIAN OBAT-OBATAN HALAL DI PROVINSI JAWA TENGAH

ANALISIS PERILAKU PEMBELIAN OBAT-OBATAN HALAL DI PROVINSI JAWA TENGAH

This study aims to analyze purchasing behavior and to determine the most dominant factor influencing purchase intention of halal labeled medicines of Muslim consumers in Central Java. Sample of 244 respondents are used in this study. Data is collected using questionnaire with judgment sampling techn...

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Bibliographic Details
Main Author: Mochamad Edris
Format: Article
Language:English
Published: Research Center and Case Clearing House, Sekolah Tinggi Manajemen PPM 2020-07-01
Series:Journal of Management and Business Review
Subjects:
subjective norms, attitude, behavioral control perceptions, purchase intentions, halal labeled medicines
Online Access:https://jmbr.ppm-school.ac.id/index.php/jmbr/article/view/181

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