Market orientation and technology orientation: an empirical study on homestay business in West Sumatera
Homestay is one of the supporting elements of the West Sumatra tourism sector. In its development, the homestay business in West Sumatra has not yet achieved the best performance. The orientation of homestay owners to the market (consumers and competitors) and technology are aspects that are not yet...
| Main Authors: | , |
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| Format: | Article |
| Language: | Indonesian |
| Published: |
Universitas Merdeka Malang
2022-06-01
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| Series: | Jurnal Pariwisata Pesona |
| Subjects: | |
| Online Access: | https://jurnal.unmer.ac.id/index.php/jpp/article/view/6672 |