Purchase decision in terms of content marketing and e-WOM on social media
This study examined how Generation Z consumers decide whether or not to buy skincare products based on Marketing Content and Electronic Word-of-Mouth (e-WOM) on Instagram. The study was conducted quantitatively, employing descriptive and verification research techniques. The study employed analytica...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
IEECA
2023-11-01
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| Series: | Journal of Eastern European and Central Asian Research |
| Subjects: | |
| Online Access: | https://ieeca.org/journal/index.php/JEECAR/article/view/1502 |