Wine Industry Competitiveness: A survey of the Shawnee Hills American Viticultural Area
There is a growing consumer preference for regional or "terroir" based products (Guy 2011). The designation of American Viticultural Area (AVA) status has the potential to increase the development of consumer identification with regional wine products. The presence of a distinguishing terr...
| Main Authors: | , , , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Firenze University Press
2016-06-01
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| Series: | Wine Economics and Policy |
| Subjects: | |
| Online Access: | http://www.sciencedirect.com/science/article/pii/S2212977416000053 |