Pengaruh Boyband Korea sebagai Duta Merek, Kepribadian Merek, dan Gelombang Budaya Korea terhadap Minat Beli Produk Sheet Mask: Studi Kasus pada Merek Mediheal
This study aims to determine the influence of Korean boyband as brand ambassador, brand personality, and Korean wave on purchase intention in sheet mask products from Mediheal brand, one of the beauty products from South of Korea. The sample in this research amounted to 121 women who live in Jakarta...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
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Research Center and Case Clearing House, Sekolah Tinggi Manajemen PPM
2021-06-01
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| Series: | Journal of Management and Business Review |
| Subjects: | |
| Online Access: | https://jmbr.ppm-school.ac.id/index.php/jmbr/article/view/285 |