THE IMPACT OF AGROTOURISM DESTINATION IMAGE ON TOURIST’S LOYALTY IN ZAGHOUAN, TUNISIA: MODERATING ROLE OF VISIT’S EXPERIENCE
This study tests the influence of destination image on loyalty. It also examines the moderation effect of visitors’ experiences in the link between the two main components of destination image and loyalty. For this reason, responses from 302 visitors at Zaghouan, Tunisia were collected using a pre...
| Glavni autori: | , , , |
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| Format: | Članak |
| Jezik: | English |
| Izdano: |
Editura Universităţii din Oradea
2024-11-01
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| Serija: | Geo Journal of Tourism and Geosites |
| Teme: | |
| Online pristup: | https://gtg.webhost.uoradea.ro/PDF/GTG-4-2024/gtg.56425-1339.pdf |