Presenting the tourism industry development model emphasizing the role of media management with a mixed approach
Abstract The aim of this research is to present a model for the development of the tourism industry with an emphasis on the role of media management using a mixed approach. A mixed (qualitative-quantitative) approach has been used in this research. The statistical sample in the qualitative part incl...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | fas |
| Published: |
Iranian Business Management Association
2023-09-01
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| Series: | ارزش آفرینی در مدیریت کسب و کار |
| Subjects: | |
| Online Access: | https://www.jvcbm.ir/article_176908_39bd4ced823f0ca11b3933974bb6535a.pdf |