The Role of Metonymy in Shaping the Advertising Worldview (Based on the Appliance and Electronics Advertisements)
This article explores the use of metonymy in advertising discourse through a detailed analysis of slogans in appliance and electronics advertisements. The influence of metonymy on one’s worldview in the context of commercial advertising was studied based on its contribution to the construction of th...
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| Format: | Article |
| Language: | Russian |
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Kazan Federal University
2024-04-01
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| Series: | Učënye Zapiski Kazanskogo Universiteta: Seriâ Gumanitarnye Nauki |
| Subjects: | |
| Online Access: | https://uzakugu.elpub.ru/jour/article/view/83 |