Mediating role of organizational citizenship behavior in the relationship between employee empowerment and customer relationship management (case study of Kerman Melli Bank branches)

AbstractThe purpose of this research was to examine the relationship between employee empowerment and customer relationship management with the mediating role of organizational citizenship behavior in Kerman Melli Bank branches. This research is descriptive-correlative in nature and method, and appl...

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Bibliographic Details
Main Authors: Saeed Ebadifar, Maryam Mesbahi
Format: Article
Language:fas
Published: Iranian Business Management Association 2022-02-01
Series:ارزش آفرینی در مدیریت کسب و کار
Subjects:
Online Access:https://www.jvcbm.ir/article_145279_c79f19d8d7a82096b431b467a204f4be.pdf