Mediating role of organizational citizenship behavior in the relationship between employee empowerment and customer relationship management (case study of Kerman Melli Bank branches)
AbstractThe purpose of this research was to examine the relationship between employee empowerment and customer relationship management with the mediating role of organizational citizenship behavior in Kerman Melli Bank branches. This research is descriptive-correlative in nature and method, and appl...
Main Authors: | Saeed Ebadifar, Maryam Mesbahi |
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Format: | Article |
Language: | fas |
Published: |
Iranian Business Management Association
2022-02-01
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Series: | ارزش آفرینی در مدیریت کسب و کار |
Subjects: | |
Online Access: | https://www.jvcbm.ir/article_145279_c79f19d8d7a82096b431b467a204f4be.pdf |
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