Breadth and depth of promotional sales in food retailing

Breadth and depth of promotional sales in food retailing

Temporary price reductions (sales) as a means of promotion have become an increasingly important tool in the marketing mix of food retailers around the world. This paper investigates the retailers' pricing strategy by explicitly accounting for the multi-product nature of retailing. We find that...

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Bibliographic Details
Main Authors: Thomas GLAUBEN, Kristin HANSEN, Jens-Peter LOY, Christoph R. WEISS
Format: Article
Language:English
Published: Czech Academy of Agricultural Sciences 2011-03-01
Series:Agricultural Economics (AGRICECON)
Subjects:
multi-product food retail pricing
promotional sales
germany
milk products
Online Access:https://agricecon.agriculturejournals.cz/artkey/age-201103-0005_breadth-and-depth-of-promotional-sales-in-food-retailing.php

Internet

https://agricecon.agriculturejournals.cz/artkey/age-201103-0005_breadth-and-depth-of-promotional-sales-in-food-retailing.php

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