Investigating Intention to e-shopping Based on Expansion of Technology Acceptance Model
Technology Acceptance Model (TAM) is one of the most influential measurement approaches for relating design alternatives to user acceptance of new information technologies or systems. The emphasis of TAM is on perceived usefulness and ease of use. The main objective of this paper is to examine inten...
| Main Authors: | , , |
|---|---|
| Format: | Article |
| Language: | fas |
| Published: |
University of Isfahan
2012-06-01
|
| Series: | تحقیقات بازار یابی نوین |
| Subjects: | |
| Online Access: | http://uijs.ui.ac.ir/nmrj/browse.php?a_code=A-10-150-1&slc_lang=en&sid=1 |