Use of digital marketing tools in library activities
The purpose of the article is to study the essence and tools of digital marketing in the system of integrated marketing communications, to determine the differences between digital marketing and Internet marketing, to substantiate the theoretical and practical provisions of the use of digital market...
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| Format: | Article |
| Language: | English |
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Vernadsky National Library of Ukraine
2024-01-01
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| Series: | Bìblìotečnij vìsnik |
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| Online Access: |
http://nbuv.gov.ua/j-pdf/bv_2024_1_4.pdf
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