Marketing and Assessment in Academic Libraries: A Marriage of Convenience or True Love?
Objective – This paper describes the process of cooperation between the Marketing and Assessment Teams at the University of Haifa in Israel, from initial apprehension about working together to the successful marketing of a suite of user studies. Methods – The first step was a formal meeting in...
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| Format: | Article |
| Language: | English |
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University of Alberta
2013-06-01
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| Series: | Evidence Based Library and Information Practice |
| Online Access: | https://journals.library.ualberta.ca/eblip/index.php/EBLIP/article/view/19647 |