Developing a Marketing Strategy to Improve the Market Activities of Agricultural and Processing Enterprises, Using the Policy of “Goodvalley” as an Example

Developing a Marketing Strategy to Improve the Market Activities of Agricultural and Processing Enterprises, Using the Policy of “Goodvalley” as an Example

In the national economies of many countries, especially developing ones, agriculture represents a significant share of GDP. The relevance of the issue stated in the study is due to the fact that the marketing strategy of agricultural enterprises is the most important element of their management syst...

Full description

Bibliographic Details
Main Authors: Oksana Penkova, Valentyna Lementovska, Diana Sokovnina, Iryna Korman, Olha Semenda
Format: Article
Language:English
Published: Zhytomyr National Agroecological University 2022-02-01
Series:Наукові горизонти
Subjects:
agricultural marketing
marketing strategy
agricultural production
agri-marketing
agricultural business
Online Access:https://sciencehorizon.com.ua/en/journals/tom-24-11-2021/rozrobka-marketingovoyi-strategiyi-shchodo-vdoskonalennya-rinkovoyi-diyalnosti-silskogospodarskikh-ta-pererobnikh-pidpriyemstv-na-prikladi-politiki-kompaniyi-goodvalley

Internet

https://sciencehorizon.com.ua/en/journals/tom-24-11-2021/rozrobka-marketingovoyi-strategiyi-shchodo-vdoskonalennya-rinkovoyi-diyalnosti-silskogospodarskikh-ta-pererobnikh-pidpriyemstv-na-prikladi-politiki-kompaniyi-goodvalley

Similar Items