PARASOCIAL INTERACTIONS FOR ENHANCING PURCHASE DECISIONS: PERSPECTIVES OF SERVICE DOMINANT LOGIC THEORY
The COVID-19 crisis is sweeping the world and affecting our lives, including consumer purchasing habits, preferences, and decisions. The survey, involving 251 respondents from Bali, Indonesia, examined how the pandemic affected Bali's purchasing decisions and consumer preferences. This paper ai...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
UNIVERSITAS PENDIDIKAN NASIONAL
2022-06-01
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| Series: | Jurnal Ilmiah Manajemen dan Bisnis |
| Subjects: | |
| Online Access: | https://journal.undiknas.ac.id/index.php/manajemen/article/view/3562 |