Ride-Hailing Applications in Bangkok: Determining Service Quality, Passenger Satisfaction, and Loyalty
The objective of this study is to investigate the main factors influencing the loyalty and satisfaction of Ride-Hailing Applications (RHA) users by the Service Quality Model (SERVQUAL) and Structural Equation Model (SEM). The loyalty and satisfaction of experienced RHA users were examined with a...
| Main Authors: | , , , , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Universitas Indonesia
2021-12-01
|
| Series: | International Journal of Technology |
| Subjects: | |
| Online Access: | https://ijtech.eng.ui.ac.id/article/view/5247 |