Ride-Hailing Applications in Bangkok: Determining Service Quality, Passenger Satisfaction, and Loyalty

Ride-Hailing Applications in Bangkok: Determining Service Quality, Passenger Satisfaction, and Loyalty

The objective of this study is to investigate the main factors influencing the loyalty and satisfaction of Ride-Hailing Applications (RHA) users by the Service Quality Model (SERVQUAL) and Structural Equation Model (SEM). The loyalty and satisfaction of experienced RHA users were examined with a...

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Bibliographic Details
Main Authors: Phathinan Thaithatkul, Ornicha Anuchitchanchai, Punyaanek Srisurin, Patanapong Sanghatawatana, Saksith Chalermpong
Format: Article
Language:English
Published: Universitas Indonesia 2021-12-01
Series:International Journal of Technology
Subjects:
customers’ satisfaction, loyalty, ride-hailing services, servqual, structural equation model
Online Access:https://ijtech.eng.ui.ac.id/article/view/5247

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