LEISURE MARKETING COMMUNICATIONS: CONSUMERS’AWARENESS
In the context of a virtual transformation of consumer behavior, commercial offer switches play an important role in increasing customer awareness of the company’s product and the recognition of the company itself. The study was conducted by sending online forms Google Form followed by data proce...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Publishing House of Rzeszow University of Technology
2020-12-01
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| Series: | Modern Management Review |
| Subjects: | |
| Online Access: | http://doi.prz.edu.pl/pl/pdf/zim/432 |