LEISURE MARKETING COMMUNICATIONS: CONSUMERS’AWARENESS
In the context of a virtual transformation of consumer behavior, commercial offer switches play an important role in increasing customer awareness of the company’s product and the recognition of the company itself. The study was conducted by sending online forms Google Form followed by data proce...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Publishing House of Rzeszow University of Technology
2020-12-01
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| Series: | Modern Management Review |
| Subjects: | |
| Online Access: | http://doi.prz.edu.pl/pl/pdf/zim/432 |
| _version_ | 1818644282168311808 |
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| author | Aliya N. Chuyeva Saira R. Yessimzhanova |
| author_facet | Aliya N. Chuyeva Saira R. Yessimzhanova |
| author_sort | Aliya N. Chuyeva |
| collection | DOAJ |
| description | In the context of a virtual transformation of consumer behavior, commercial offer switches
play an important role in increasing customer awareness of the company’s product and the
recognition of the company itself. The study was conducted by sending online forms Google
Form followed by data processing using Excel and SPSS. The purpose of this study was to
identify the degree of consumer awareness of the horse-centered leisure activities in Almaty
city and Almaty region. The survey was conducted by online sending out a Google Form with
subsequent data processing by using Excel and SPSS. Novelty of this study is consideration
of the significance of the awareness of the company’s product (goods/service) in connection
with the virtual transformation of consumer behavior is considered. As the result, study
showed the levels of awareness degree about the horse-centered leisure activities in Almaty
city and Almaty region the among interviewed respondents |
| first_indexed | 2024-12-17T00:12:22Z |
| format | Article |
| id | doaj.art-2387c88b8e8b4b2391bdd4e757524369 |
| institution | Directory Open Access Journal |
| issn | 2300-6366 2353-0758 |
| language | English |
| last_indexed | 2024-12-17T00:12:22Z |
| publishDate | 2020-12-01 |
| publisher | Publishing House of Rzeszow University of Technology |
| record_format | Article |
| series | Modern Management Review |
| spelling | doaj.art-2387c88b8e8b4b2391bdd4e7575243692022-12-21T22:10:48ZengPublishing House of Rzeszow University of TechnologyModern Management Review2300-63662353-07582020-12-01XXV471410.7862/rz.2020.mmr.24LEISURE MARKETING COMMUNICATIONS: CONSUMERS’AWARENESSAliya N. Chuyeva0https://orcid.org/0000-0001-7671-4235Saira R. Yessimzhanova1https://orcid.org/0000-0002-9921-3457Narxoz University PhD Student, Almaty, Kazakhstan Narxoz University, Almaty, KazakhstanIn the context of a virtual transformation of consumer behavior, commercial offer switches play an important role in increasing customer awareness of the company’s product and the recognition of the company itself. The study was conducted by sending online forms Google Form followed by data processing using Excel and SPSS. The purpose of this study was to identify the degree of consumer awareness of the horse-centered leisure activities in Almaty city and Almaty region. The survey was conducted by online sending out a Google Form with subsequent data processing by using Excel and SPSS. Novelty of this study is consideration of the significance of the awareness of the company’s product (goods/service) in connection with the virtual transformation of consumer behavior is considered. As the result, study showed the levels of awareness degree about the horse-centered leisure activities in Almaty city and Almaty region the among interviewed respondentshttp://doi.prz.edu.pl/pl/pdf/zim/432leisure, awareness, integrated marketing campaign |
| spellingShingle | Aliya N. Chuyeva Saira R. Yessimzhanova LEISURE MARKETING COMMUNICATIONS: CONSUMERS’AWARENESS Modern Management Review leisure, awareness, integrated marketing campaign |
| title | LEISURE MARKETING COMMUNICATIONS: CONSUMERS’AWARENESS |
| title_full | LEISURE MARKETING COMMUNICATIONS: CONSUMERS’AWARENESS |
| title_fullStr | LEISURE MARKETING COMMUNICATIONS: CONSUMERS’AWARENESS |
| title_full_unstemmed | LEISURE MARKETING COMMUNICATIONS: CONSUMERS’AWARENESS |
| title_short | LEISURE MARKETING COMMUNICATIONS: CONSUMERS’AWARENESS |
| title_sort | leisure marketing communications consumers awareness |
| topic | leisure, awareness, integrated marketing campaign |
| url | http://doi.prz.edu.pl/pl/pdf/zim/432 |
| work_keys_str_mv | AT aliyanchuyeva leisuremarketingcommunicationsconsumersawareness AT sairaryessimzhanova leisuremarketingcommunicationsconsumersawareness |