Understanding Consumption Reduction Through the TPB: Moderating Effects of the Need for Evaluation and Self-Referencing Individual Differences

Understanding Consumption Reduction Through the TPB: Moderating Effects of the Need for Evaluation and Self-Referencing Individual Differences

Limited research has focused on consumption reduction as one potential pathway to meet sustainable development goals. This paper investigates consumers’ intentions to undertake consumption reduction through the lens of an extended theory of planned behavior (TPB), where selected individual differenc...

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Bibliographic Details
Main Authors: Shiva Ghorban Nejad, Heidi Victoria Skeiseid, Lukasz Andrzej Derdowski
Format: Article
Language:English
Published: MDPI AG 2024-11-01
Series:Journal of Intelligence
Subjects:
consumption reduction
environmental sustainability
TPB
individual differences
need for evaluation
self-referencing
Online Access:https://www.mdpi.com/2079-3200/12/11/119

Internet

https://www.mdpi.com/2079-3200/12/11/119

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