Influencer-Driven Paradigm Shifts: Analyzing Sustainability and Customer Behavior in Cell Phone and E-Auto Industries via Social Media Analytics

Influencer-Driven Paradigm Shifts: Analyzing Sustainability and Customer Behavior in Cell Phone and E-Auto Industries via Social Media Analytics

The increasing importance of social media stems from its pervasive influence on customer behavior, particularly with the rising prominence of influencers. Understanding how influencers impact user loyalty and behavior has become a focal point for researchers. This study delves into the capabilities...

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Bibliographic Details
Main Authors: Noushin Mohammadian, Omid Fatahi Valilai
Format: Article
Language:English
Published: IEEE 2024-01-01
Series:IEEE Access
Subjects:
Causal model
influencers
machine learning
paradigm shift
social media analytics
sustainability
Online Access:https://ieeexplore.ieee.org/document/10643980/

Internet

https://ieeexplore.ieee.org/document/10643980/

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