Improving the quality of Internet banking services: An implementation of the quality function deployment (QFD) concept
The competition in the business world, including banking, is getting tighter. For that, every bank must think of the right strategy to win the competition. One important strategy for winning competition is to prioritize customer satisfaction which is determined by the quality of banking services off...
Main Authors: | , , , |
---|---|
Format: | Article |
Language: | English |
Published: |
Growing Science
2019-11-01
|
Series: | Management Science Letters |
Subjects: | |
Online Access: | http://www.growingscience.com/msl/Vol10/msl_2019_312.pdf |