Place attachment and brand loyalty: the moderating role of customer experience in the restaurant setting
Purpose – The purpose of this study is to ascertain the effects of place attachment on brand loyalty. This study further ascertains whether the effects of emotion-based attachment on brand loyalty are stronger for customers who have a positive experience with a restaurant brand. Additionally, the au...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Emerald Publishing
2023-06-01
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| Series: | International Hospitality Review |
| Subjects: | |
| Online Access: | https://www.emerald.com/insight/content/doi/10.1108/IHR-02-2021-0013/full/pdf |