Research in Action Integrated Marketing Communications as the Elements of Information and Virtualization Market Relations
With the growing role of marketing in economic activity has increased the role of process management implementation and evaluation of marketing communication efficiency of the entire process of implementation of marketing communications. Formation and development of effective marketing communicatio...
| Main Authors: | , , , , , |
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| Format: | Article |
| Language: | English |
| Published: |
EconJournals
2016-02-01
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| Series: | International Review of Management and Marketing |
| Online Access: | http://mail.econjournals.com/index.php/irmm/article/view/1914 |