Research in Action Integrated Marketing Communications as the Elements of Information and Virtualization Market Relations

Research in Action Integrated Marketing Communications as the Elements of Information and Virtualization Market Relations

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With the growing role of marketing in economic activity has increased the role of process management implementation and evaluation of marketing communication efficiency of the entire process of implementation of marketing communications. Formation and development of effective marketing communicatio...

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Bibliographic Details
Main Authors: Natalia R. Saenko, Anastasiya A. Sozinova, Irina S. Karabulatova, Ilnur V. Akhmetov, Olga V. Mamatelashvili, Elena E. Pismennaya
Format: Article
Language:English
Published: EconJournals 2016-02-01
Series:International Review of Management and Marketing
Online Access:http://mail.econjournals.com/index.php/irmm/article/view/1914

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