PENGARUH IMPLEMENTASI STRATEGI PEMASARAN HIJAU DAN KARAKTERISTIK KONSUMEN TERHADAP PILIHAN PRODUK (Studi Empiris Pada Konsumen AMDK Di Surakarta)

PENGARUH IMPLEMENTASI STRATEGI PEMASARAN HIJAU DAN KARAKTERISTIK KONSUMEN TERHADAP PILIHAN PRODUK (Studi Empiris Pada Konsumen AMDK Di Surakarta)

This study aimed to analyze the effect of an implementation of green marketing strategies and consumer characteristics on product choice decision. Implementation of green marketing strategies such as: product, price, promotion, and distribution channel. The characteristics of consumer such as: consu...

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Bibliographic Details
Main Author: Wiyadi Wiyadi
Format: Article
Language:English
Published: Muhammadiyah University Press 2016-08-01
Series:Benefit Jurnal Manajemen dan Bisnis
Subjects:
green marketing strategies, consumer awareness, gender, and product choice decision
Online Access:http://journals.ums.ac.id/index.php/benefit/article/view/2316

Internet

http://journals.ums.ac.id/index.php/benefit/article/view/2316

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