Use of design as competitive advantage in the furniture industry at Santa Maria/RS
This article shows the contribution of innovative and proactive professional design to increase the competitiveness of the supply chain sector. Thus, the question that motivates the study were: how the design as a strategy, aligned to quality, can act as a competitive to micro and small enterprise i...
Main Authors: | , , , |
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Format: | Article |
Language: | English |
Published: |
Universidade Federal de Santa Catarina
2012-08-01
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Series: | Revista Produção Online |
Subjects: | |
Online Access: | http://producaoonline.org.br/rpo/article/view/977 |