Use of design as competitive advantage in the furniture industry at Santa Maria/RS

This article shows the contribution of innovative and proactive professional design to increase the competitiveness of the supply chain sector. Thus, the question that motivates the study were: how the design as a strategy, aligned to quality, can act as a competitive to micro and small enterprise i...

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Bibliographic Details
Main Authors: Leoni Pentiado Godoy, Mário Luiz Santos Evangelista, Morgana Pizzolato, Alexandre Rodrigues Ferreira
Format: Article
Language:English
Published: Universidade Federal de Santa Catarina 2012-08-01
Series:Revista Produção Online
Subjects:
Online Access:http://producaoonline.org.br/rpo/article/view/977