Use of design as competitive advantage in the furniture industry at Santa Maria/RS
This article shows the contribution of innovative and proactive professional design to increase the competitiveness of the supply chain sector. Thus, the question that motivates the study were: how the design as a strategy, aligned to quality, can act as a competitive to micro and small enterprise i...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
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Universidade Federal de Santa Catarina
2012-08-01
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| Series: | Revista Produção Online |
| Subjects: | |
| Online Access: | http://producaoonline.org.br/rpo/article/view/977 |
| _version_ | 1819122717890183168 |
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| author | Leoni Pentiado Godoy Mário Luiz Santos Evangelista Morgana Pizzolato Alexandre Rodrigues Ferreira |
| author_facet | Leoni Pentiado Godoy Mário Luiz Santos Evangelista Morgana Pizzolato Alexandre Rodrigues Ferreira |
| author_sort | Leoni Pentiado Godoy |
| collection | DOAJ |
| description | This article shows the contribution of innovative and proactive professional design to increase the competitiveness of the supply chain sector. Thus, the question that motivates the study were: how the design as a strategy, aligned to quality, can act as a competitive to micro and small enterprise in the furniture sector? The study conducted individual interviews with furniture industry managers and used questionnaires to furniture consumers in Santa Maria, located in the center of Rio Grande do Sul State. The research has shown that the search for mechanisms that create competition between companies is increasingly intense and the race for innovative methods to achieve efficiency has great importance. The design adds value to product in terms of aesthetics, ergonomics, comfort and functionality, besides being a very important element in the rationalization of production |
| first_indexed | 2024-12-22T06:56:54Z |
| format | Article |
| id | doaj.art-2403080730be40828b7e163ede4e6dc9 |
| institution | Directory Open Access Journal |
| issn | 1676-1901 |
| language | English |
| last_indexed | 2024-12-22T06:56:54Z |
| publishDate | 2012-08-01 |
| publisher | Universidade Federal de Santa Catarina |
| record_format | Article |
| series | Revista Produção Online |
| spelling | doaj.art-2403080730be40828b7e163ede4e6dc92022-12-21T18:34:54ZengUniversidade Federal de Santa CatarinaRevista Produção Online1676-19012012-08-0112377980510.14488/1676-1901.v12i3.977494Use of design as competitive advantage in the furniture industry at Santa Maria/RSLeoni Pentiado Godoy0Mário Luiz Santos Evangelista1Morgana Pizzolato2Alexandre Rodrigues Ferreira3Universidade Federal de Santa MariaUniversidade Federal de Santa MariaUniversidade Federal de Santa MariaCentro Universitário FranciscanoThis article shows the contribution of innovative and proactive professional design to increase the competitiveness of the supply chain sector. Thus, the question that motivates the study were: how the design as a strategy, aligned to quality, can act as a competitive to micro and small enterprise in the furniture sector? The study conducted individual interviews with furniture industry managers and used questionnaires to furniture consumers in Santa Maria, located in the center of Rio Grande do Sul State. The research has shown that the search for mechanisms that create competition between companies is increasingly intense and the race for innovative methods to achieve efficiency has great importance. The design adds value to product in terms of aesthetics, ergonomics, comfort and functionality, besides being a very important element in the rationalization of productionhttp://producaoonline.org.br/rpo/article/view/977Indústria moveleira. Design. Qualidade. Competitividade. |
| spellingShingle | Leoni Pentiado Godoy Mário Luiz Santos Evangelista Morgana Pizzolato Alexandre Rodrigues Ferreira Use of design as competitive advantage in the furniture industry at Santa Maria/RS Revista Produção Online Indústria moveleira. Design. Qualidade. Competitividade. |
| title | Use of design as competitive advantage in the furniture industry at Santa Maria/RS |
| title_full | Use of design as competitive advantage in the furniture industry at Santa Maria/RS |
| title_fullStr | Use of design as competitive advantage in the furniture industry at Santa Maria/RS |
| title_full_unstemmed | Use of design as competitive advantage in the furniture industry at Santa Maria/RS |
| title_short | Use of design as competitive advantage in the furniture industry at Santa Maria/RS |
| title_sort | use of design as competitive advantage in the furniture industry at santa maria rs |
| topic | Indústria moveleira. Design. Qualidade. Competitividade. |
| url | http://producaoonline.org.br/rpo/article/view/977 |
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