Millennial Consumer Preferences in Social Commerce Web Design
Purpose – Considering the context in which social commerce has changed the way consumers search for information and share experiences, the objective of this study is to understand how three factors of web design (usability, functionality, and sociability) influence consumers’ cognitive and affective...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
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Fundação Escola de Comércio Álvares Penteado
2020-01-01
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| Series: | Revista Brasileira de Gestão De Negócios |
| Subjects: | |
| Online Access: | https://rbgn.fecap.br/RBGN/article/view/4038 |