Exploring the Credibility of Fitness Instagram Micro-Celebrities on Young British Males
This study explores the influence fitness micro-celebrities have on young British males. Content analysis of micro-celebrities Instagram pages and questionnaires with the followers identify the strong impact that micro-celebrities have on the purchase intentions, fitness routines and self-consciousn...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
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Athens Institute for Education and Research
2020-04-01
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| Series: | Athens Journal of Mass Media and Communications |
| Subjects: | |
| Online Access: | https://www.athensjournals.gr/media/2020-6-2-4-Djafarova.pdf |