The Effect of Relationship Marketing on Customer Gratitude and Customer Loyalty at Farm to Table Business

The Effect of Relationship Marketing on Customer Gratitude and Customer Loyalty at Farm to Table Business

Farm to Table Business is one of the platform for selling agricultural products by digital marketing that really needs a relationship marketing strategy to add customers and increase customer loyalty by increasing customer gratitude. Relationship marketing is a form of strategy to retain customers....

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Bibliographic Details
Main Authors: Firsta Koesdyah Mekasari, Budi Setiawan, Riyanti Isaskar, Djoko Koestiono, Syafrial, Silvana Maulidah
Format: Article
Language:English
Published: University of Brawijaya 2023-11-01
Series:Habitat
Subjects:
farm to table business
relationship marketing
customer gratitude
customer loyalty
sem-pls
Online Access:https://habitat.ub.ac.id/index.php/habitat/article/view/3535

Internet

https://habitat.ub.ac.id/index.php/habitat/article/view/3535

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