The Effect of Relationship Marketing on Customer Gratitude and Customer Loyalty at Farm to Table Business
Farm to Table Business is one of the platform for selling agricultural products by digital marketing that really needs a relationship marketing strategy to add customers and increase customer loyalty by increasing customer gratitude. Relationship marketing is a form of strategy to retain customers....
Main Authors: | Firsta Koesdyah Mekasari, Budi Setiawan, Riyanti Isaskar, Djoko Koestiono, Syafrial, Silvana Maulidah |
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Format: | Article |
Language: | English |
Published: |
University of Brawijaya
2023-11-01
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Series: | Habitat |
Subjects: | |
Online Access: | https://habitat.ub.ac.id/index.php/habitat/article/view/3535 |
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