Sequential sampling model for multiattribute choice alternatives with random attention time and processing order

A sequential sampling model for multiattribute binary choice options, called Multiattribute attention switching (MAAS) model, assumes a separate sampling process for each attribute. During the deliberation process attention switches from one attribute consideration to the next. The order in which at...

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Bibliographic Details
Main Authors: Adele eDiederich, Peter eOswald
Format: Article
Language:English
Published: Frontiers Media S.A. 2014-09-01
Series:Frontiers in Human Neuroscience
Subjects:
Online Access:http://journal.frontiersin.org/Journal/10.3389/fnhum.2014.00697/full