Research & Development of Digital Marketing and Innovation in Commercial Automotive Industry
Automotive industry particularly, commercial automotive industry, ranks as a key industry in the economic growth. The necessity of investigating the research & development(R & D) activities of digital marketing and innovation in the form of a dynamic system in automotive industry based on th...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Allameh Tabataba'i University Press
2023-07-01
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| Series: | International Journal of Digital Content Management |
| Subjects: | |
| Online Access: | https://dcm.atu.ac.ir/article_16037_f2a6b657ccd0677bf3309c34657bf664.pdf |