The CSR Spillover Effect on Consumer Responses to Advertised Reference Price Promotion

The CSR Spillover Effect on Consumer Responses to Advertised Reference Price Promotion

This paper highlights the moderating effect of retailer CSR perception and CSR contribution type on the relationship between advertised reference price (ARP) and consumer evaluations. A two-by-three between-subjects factorial design is employed with the manipulation of ARP and CSR contribution type...

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Bibliographic Details
Main Authors: Chih-Huang Lin, Yuan-Shuh Lii, May-Ching Ding
Format: Article
Language:English
Published: MDPI AG 2022-02-01
Series:Administrative Sciences
Subjects:
advertised reference price
corporate social responsibility
construal level
contribution type
Online Access:https://www.mdpi.com/2076-3387/12/1/30

Internet

https://www.mdpi.com/2076-3387/12/1/30

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