Mexican Presidential Campaigns of 2018: Level of Professionalization, War Room, and Political Strategies
<p>In the last two decades, presidential campaigns in Mexico have shown greater professionalism. Parties and candidates conduct surveys, plan discursive strategies, make intensive use of new technologies, personalize the campaign in the candidate, and hire specialists in political marketing, i...
| Main Authors: | , |
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| Format: | Article |
| Language: | Spanish |
| Published: |
Ediciones Universidad de Salamanca
2020-04-01
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| Series: | América Latina Hoy |
| Subjects: | |
| Online Access: | https://revistas.usal.es/index.php/1130-2887/article/view/21009 |