INTEGRATION OF BUSINESS UNITS OF WEG: HOW TO GENERATE POSITIVE EXTERNALITIES IN THE PROCESS OF INTERNATIONALIZATION BETWEEN BUSINESS UNITS OF A GLOBAL COMPANY?

INTEGRATION OF BUSINESS UNITS OF WEG: HOW TO GENERATE POSITIVE EXTERNALITIES IN THE PROCESS OF INTERNATIONALIZATION BETWEEN BUSINESS UNITS OF A GLOBAL COMPANY?

Objective: This teaching case describes the trajectory of the internationalization of WEG, a Brazilian company producer of electric engines. This study proposes to fulfill the following objectives: (a) comprehend the company’s process of internationalization from the perspective of international bu...

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Bibliographic Details
Main Authors: Beatrice Zanellato Mayer, Leonardo Carneiro Stuart, Graciella Martignago
Format: Article
Language:English
Published: Escola Superior de Propaganda e Marketing - ESPM 2022-03-01
Series:Internext: Revista Eletrônica de Negócios Internacionais
Subjects:
Internationalization
Emerging Multinational
Network
Business units of WEG
Teaching Case.
Online Access:https://internext.espm.br/internext/article/view/661

Internet

https://internext.espm.br/internext/article/view/661

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