INTEGRATION OF BUSINESS UNITS OF WEG: HOW TO GENERATE POSITIVE EXTERNALITIES IN THE PROCESS OF INTERNATIONALIZATION BETWEEN BUSINESS UNITS OF A GLOBAL COMPANY?
Objective: This teaching case describes the trajectory of the internationalization of WEG, a Brazilian company producer of electric engines. This study proposes to fulfill the following objectives: (a) comprehend the company’s process of internationalization from the perspective of international bu...
Main Authors: | Beatrice Zanellato Mayer, Leonardo Carneiro Stuart, Graciella Martignago |
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Format: | Article |
Language: | English |
Published: |
Escola Superior de Propaganda e Marketing - ESPM
2022-03-01
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Series: | Internext: Revista Eletrônica de Negócios Internacionais |
Subjects: | |
Online Access: | https://internext.espm.br/internext/article/view/661 |
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