Two decades of research on affiliate marketing: a systematic literature review
Rapid technological advancements have changed the way of communicating goods and services to customers. Businesses use different channels of advertising to promote their goods and services. Affiliate marketing has become the fastest-growing customer acquisition technique. Despite being a multi-billi...
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| Format: | Article |
| Language: | English |
| Published: |
General Association of Economists from Romania
2024-03-01
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| Series: | Theoretical and Applied Economics |
| Subjects: | |
| Online Access: |
http://store.ectap.ro/articole/1733.pdf
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